About

Who is CVC?

Good things come in smaller packages. That’s the idea behind CVC. We’re a medium/heavy duty brake pad manufacturer with outstanding products. Commercial Vehicle Components (CVC) may be a new name to you, but we have years of knowledge and experience in the industry. Because we’re a small company, we’re more nimble. Easier to work with. And extremely responsive to your needs. So you get what you need, when you need it.

It’s not just a promise. It’s our whole reason for being.

Gina Morse

Chief Executive Officer

EXPERIENCE: Gina Morse served as President and CEO of Orion Realty from 2002 to 2011. She has been on the Board of Directors of Morse Automotive Corporation, as well as Morse Automotive (Shanghai), Co., Ltd. Gina is currently a member of the Society of Automotive Engineers.

FOCUS: Gina is a people person. As co-founder of CVC, she makes sure she provides individual attention to each and every customer, so they get the products they need, when they need them.

Gina Morse’s Contact Info:
gina.morse@cvcparts.com

Peter Morse

EXPERIENCE: Peter Morse founded Morse Automotive in 1991, and served as President and CEO until 2014. He was also on the Board of Directors with Automotive Distributors International from 2006 to 2012.

Previously, Peter was Chairman of the Brake Division of APRA from 1998 to 2000, Chairman of the Brake Manufacturers Council from 2001 to 2003, and on the Board of Directors for the Motor Equipment Manufacturers Association from 2003 to 2006. He has been on the Board of Directors for the Automotive Aftermarket Suppliers Association, and is currently a member of the Society of Automotive Engineers.

FOCUS: Peter joined Gina at CVC to zig while everyone else zags. He recognized an opportunity to create a different kind of company, one that cuts through red tape and quickly responds to customer needs.

Peter Morse’s Contact Info:
Email: peter.morse@cvcparts.com

Jack Mitchell

Chief Operating Officer

EXPERIENCE: Jack Mitchell has over 30 years of experience in the automotive and truck parts industry, including 20 years at AutoZone, where he rose through the ranks to become Senior Product Manager and Vice President of Merchandising. Jack was Founder, Owner, and President of Perpetual Disc LLC, a distributor of Disc brake rotors to the automotive aftermarket, from 2003 to 2006.

Jack was also a Founding Partner and President of Automotive Distributors International LLC, a Subsidiary of Wanxiang America, from 2006 to 2010. He currently serves as an independent consultant to leading automotive and truck parts manufacturers..

FOCUS:He joined CVC to help its customers do just that, sharing his years of experience to make their paths a little easier.

Jack Mitchell’s Contact Info:
Email: jackm@cvcparts.com

Daniel Morse

Vice President Customer Service

EXPERIENCE: Daniel Morse has over 10 years of experience in the automotive and truck parts industry, including over 5 years with Morse Automotive, where he worked on all aspects of the business from order fulfilment, manufacturing and customer service. Daniel takes great pride and satisfaction making sure the customer is always happy.

FOCUS: Daniel takes great pride in making sure the customer is not only happy, but also becomes part of the family.

Daniel Morse’s Contact Info:
Email: daniel.morse@cvcparts.com

Greg Cooper

Technical Specialist

EXPERIENCE: Greg Cooper has over 18 years of experience in the automotive and truck parts industry with companies such as DANA Brake and Chassis, NAPA Brakes, Performance Friction and then later went to work for Stemco. Greg rose through the ranks of these companies starting in Sales to eventually become North American Sales Manager as well as Air Disc Brake Product Manager for STEMCO. Greg has technical expertise in braking systems.

FOCUS: Greg joined CVC to help grow the Lunar brand as well as educate CVC customers in the latest technologies.

Greg Cooper’s Contact Info:
Email: greg.cooper@cvcparts.com

Guipu Xiao

General Manager of Commercial Vehicles Components (Shanghai) Co., Ltd.

EXPERIENCE: Guipu Xiao graduated from East China University of Science and Technology, receiving a bachelor’s degree in Polymer Science and Engineering in 1990, and a master’s degree in Polymer Materials Engineering in 1997. He also studied at Shanghai Jiaotong University, where he finished his Ph.D. program in Materials Engineering in 2007.

From 1997 to 2001, Guipu worked as a Senior Engineer at Shanghai Jiaotong University. After that, he joined Morse Automotive (Shanghai) Co., Ltd., serving as Vice President in R&D and Quality from 2002 to 2007, and as General Manager from 2008 to 2014. Currently he is the General Manager of Commercial Vehicles Components (Shanghai) Co., Ltd.

Guipu has been a member of the China Friction and Seal Materials Association since 1998.

FOCUS: Guipu is fascinated with materials, always looking for new and better ways to apply his learning to the manufacture of brakes and pads.

Guipu Xiao’s Contact Info:
Email: guipu.xiao@cvcshanghai.com

Simon Sun

CFO CVC Shanghai

EXPERIENCE: Simon Sun has been with the team since graduating college in 2002. He began his career with Morse Automotive (Shanghai) in customer service as a liaison between customers in the United States and the operation in Shanghai. He expanded into logistics, and supply chain management as well as being deeply involved in other areas of the operation as well. Simon became the CFO of Morse Shanghai after completing his MBA from Rutgers. After Morse Automotive (Shanghai) sold to Bosch, Simon continued his role with Commercial Vehicle Components (Shanghai) Co. Ltd. as well expanding into sales and marketing for the Asian market.

FOCUS: Simon enjoys working on continuous development of business opportunities. He loves challenges and working with the team.

Simon Sun’s Contact Info:
Email: simon.sun@cvcparts.com

We’d Love to Hear From You, Get In Touch With Us!

ABOUT US

Good things come in smaller packages. That’s the idea behind CVC. We’re a medium/heavy duty brake pad manufacturer with outstanding products. Commercial Vehicle Components (CVC) may be a new name to you, but we have years of knowledge and experience in the industry. Because we’re a small company, we’re more nimble. Easier to work with. And extremely responsive to your needs. So you get what you need, when you need it…

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